...finally the grownup world Inc. catches up with what teenagers have known all along: it's all about personal-branding.
Now you can hire a personal image consultant to help you manage your personal brand image in dating, life coaching, job hunting---perhaps even dependency on external definitions of success. Oh wait, it's already on charged to the plastic.

And you thought public relations was hard for coutntries to manage. Welcome to Amerika, Borat. Spin, baby, spin.